1.1 Personal Data
We may collect personal data that you provide directly to us when you use our website, including but not limited to:
Contact Information: Name, email address, phone number, and mailing address.
Account Information: Username, password, and other details necessary for creating an account.
Transactional Information: Records of services purchased, requested, or otherwise obtained through our website.
Communications: Any communication or information you send to us, including customer support inquiries, feedback, and other messages.
1.2 Automatically Collected Data
When you visit our website, we may automatically collect information about your device and usage, such as:
Device Information: IP address, browser type, operating system, device type, and device identifiers.
Usage Data: Information about how you use our website, including pages viewed, links clicked, and the time and duration of your visits.
Cookies and Tracking Technologies: We may use cookies, web beacons, and other tracking technologies to collect information about your interaction with our website. For more details, see our [Cookie Policy](link to cookie policy).
We use your personal data to:
2.1 Provide and Manage Our Services
To create and manage your account.
To process transactions and deliver the services you request.
To communicate with you, including responding to your inquiries and providing customer support.
2.2 Improve and Personalize Your Experience
To understand how you use our website and services, allowing us to improve the user experience.
To tailor the content and resources we offer to match your preferences.
2.3 Marketing and Promotional Communications
With your consent, we may use your personal data to send you promotional materials and updates about our services. You can opt out of receiving these communications at any time by following the unsubscribe instructions provided in the emails or contacting us directly.
2.4 Legal and Regulatory Compliance
To comply with applicable laws, regulations, and legal processes, including responding to subpoenas, court orders, and government requests.
To enforce our terms and conditions and protect our rights, privacy, safety, or property, as well as that of our users and others.
We process your personal data based on the following legal grounds:
3.1 Contractual Necessity: To fulfill the contract we have with you or to take steps at your request before entering into a contract.
3.2 Legitimate Interests: To pursue our legitimate business interests, such as improving our website and services, unless these interests are overridden by your interests or fundamental rights and freedoms.
3.3 Consent: Where you have provided your explicit consent to the processing of your personal data for specific purposes.
3.4 Legal Obligations: To comply with our legal obligations under applicable law.
We do not sell or rent your personal data to third parties. We may share your personal data in the following circumstances:
4.1 Service Providers
We may share your personal data with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer support.
4.2 Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
4.3 Legal Obligations and Protection of Rights
We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may also disclose your information when we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.
We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy or as required by law. When your personal data is no longer necessary, we will securely delete or anonymize it.
If you are a resident of the European Economic Area (EEA), you have the following rights regarding your personal data under the General Data Protection Regulation (GDPR):
6.1 Right to Access (Article 15 GDPR)
You have the right to request access to the personal data we hold about you, including information on how we use your data, with whom we share it, and how long we retain it.
6.2 Right to Rectification (Article 16 GDPR)
You have the right to request the correction of any inaccurate or incomplete personal data we hold about you.
6.3 Right to Erasure (Right to be Forgotten) (Article 17 GDPR)
You have the right to request the deletion of your personal data under certain conditions, such as when the data is no longer necessary for the purposes for which it was collected.
6.4 Right to Restrict Processing (Article 18 GDPR)
You have the right to request that we restrict the processing of your personal data under certain circumstances, such as when you contest the accuracy of the data or object to its processing.
6.5 Right to Data Portability (Article 20 GDPR)
You have the right to request that we transfer your personal data to another organization or directly to you, where technically feasible.
6.6 Right to Object (Article 21 GDPR)
You have the right to object to the processing of your personal data for direct marketing purposes or based on our legitimate interests.
6.7 Right to Withdraw Consent (Article 7(3) GDPR)
Where we process your personal data based on your consent, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at info@novalexi.com.
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
NovaLexi is based in the United States, and your personal data may be transferred to and processed in the United States or other countries that may not have the same data protection laws as your country of residence. By using our website or providing us with your information, you consent to the transfer of your personal data to the United States and other jurisdictions as necessary to provide the services.
For EEA residents, when we transfer your personal data outside the EEA, we will take steps to ensure that appropriate safeguards are in place, such as entering into standard contractual clauses approved by the European Commission or relying on Privacy Shield certification (where applicable).
Our website is not intended for use by children under the age of 18. We do not knowingly collect personal data from children under 18. If you are under 18, please do not provide any personal data to us. If we become aware that we have collected personal data from a child under 18, we will take steps to delete that information from our records.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
